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X-ORIGINAL-URL:https://mefmi.org/
X-WR-CALNAME:MEFMI
X-WR-CALDESC:- CELEBRATING 3 DECADES OF CAPACITY BUILDING
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-8ec2ba5e96ec1c050bc631abda80f269@mefmi.org
DTSTART:20261123T090000Z
DTEND:20261127T160000Z
DTSTAMP:20251201T114300Z
CREATED:20251201
LAST-MODIFIED:20251201
PRIORITY:5
TRANSP:OPAQUE
SUMMARY:Strategic Communication for Non-Communications Professionals
DESCRIPTION:\n\nBackground\nIn today’s information-driven world, effective communication is no longer the sole responsibility of a dedicated department. Officials across organisations must communicate effectively with internal and external stakeholders to manage change, strengthen relations, and achieve organisational goals.\nThis intensive training is designed for managers, team leaders, project managers, and other professionals with no formal training in strategic communications who are required to competently convey messages, manage stakeholders, and communicate their organisation’s strategic objectives.\nParticipants will gain a foundational understanding of strategic communication principles and learn practical skills to plan, execute, and measure the impact of their communication efforts.\nCourse Objectives\nTo equip non-communications professionals with the knowledge and skills to develop and implement effective communication strategies that support their professional roles and advance their organisations’ objectives.\nCourse Content\n\n\nFundamentals of Strategic Communication.\n\n\nAligning Communication with Organisational Strategy.\n\n\nUnderstanding Communication Styles and Skills.\n\n\nStakeholder Analysis and Management.\n\n\nStrategic Communication: Practical Applications and Case Studies.\n\n\nDeveloping a Strategic Communication Plan.\n\n\nChoosing Communication Channels.\n\n\nStakeholder Narrative and Messaging.\n\n\n\n\nCrisis Communication.\n\n\nMeasuring and Improving Communication Effectiveness.\n\n\nImpact of Generative AI on Communication.\n\n\nTarget Group\n\n\nManagers and Team Leaders.\n\n\nProject Managers.\n\n\nTechnical Experts and Subject Matter Specialists.\n\n\nProgramme Coordinators.\n\n\nAnyone in a non-communications role who needs to improve their strategic communication skills.\n\n\n\n\n
URL:https://mefmi.org/events/strategic-communication-for-non-communications-professionals/
CATEGORIES:Business Development Unit
LOCATION:Cape Town, South Africa
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