Brand Management

Background

Brand management is a critical discipline that focuses on creating and sustaining a strong brand identity for businesses. Brand management is important for equipping professionals with the necessary knowledge and skills to develop, maintain, and enhance successful brands.

Objective

This course aims to:

1. Equip participants with insights into building brand equity, managing brand portfolios, and executing effective brand strategies;
2. Assist participants to understand the importance of brand management and its role in business success;
3. Enable participants to identify the key elements of a strong brand and how to develop a brand strategy and help participants to assess and analyse the current brand positioning and market environment; and
4. Enable participants to identify and address challenges in brand management and develop solutions.

Content

The course will cover the following areas:

1. Introduction to Brand Management;
2. Brand Strategy Development;
3. Brand Analysis and Audit;
4. Brand Communication and Messaging;
5. Brand Touchpoints and Customer Experience;
6. Brand Measurement and Evaluation;
7. Brand Management Challenges and Solutions; and
8. Emerging Trends in Brand Management.

Target Group

This course is suitable for marketing professionals, brand managers, entrepreneurs, and anyone interested in understanding the fundamentals of brand management.

Registration Form

Download Brand Management – Registration Form