Background

In today’s information-driven world, effective communication is no longer the sole responsibility of a dedicated department. Officials across organisations must communicate effectively with internal and external stakeholders to manage change, strengthen relations, and achieve organisational goals.

This intensive training is designed for managers, team leaders, project managers, and other professionals with no formal training in strategic communications who are required to competently convey messages, manage stakeholders, and communicate their organisation’s strategic objectives.

Participants will gain a foundational understanding of strategic communication principles and learn practical skills to plan, execute, and measure the impact of their communication efforts.

Course Objectives

To equip non-communications professionals with the knowledge and skills to develop and implement effective communication strategies that support their professional roles and advance their organisations’ objectives.

Course Content

• Fundamentals of Strategic Communication.

• Aligning Communication with Organisational Strategy.

• Understanding Communication Styles and Skills.

• Stakeholder Analysis and Management.

• Strategic Communication: Practical Applications and Case Studies.

• Developing a Strategic Communication Plan.

  • Choosing Communication Channels.

  • Stakeholder Narrative and Messaging.

• Crisis Communication.

• Measuring and Improving Communication Effectiveness.

• Impact of Generative AI on Communication.

Target Group

• Managers and Team Leaders.

• Project Managers.

• Technical Experts and Subject Matter Specialists.

• Programme Coordinators.

• Anyone in a non-communications role who needs to improve their strategic communication skills.